About US

Recognising sleep as a cornerstone of human health, Master Group established the Master Sleep Research Foundation in 2015 to advance the science of sleep and promote greater public awareness. Today, the Foundation stands as Pakistan's first and only research-based sleep institution, dedicated to investigating sleep disorders, sleep hygiene, and the biological relationship between sleep and overall health. Through rigorous research, educational initiatives, and awareness campaigns, it works to improve understanding of sleep and its profound influence on quality of life. Beyond research, the Foundation is committed to elevating sleep within the national health conversation by fostering collaboration, encouraging evidence-based practices, and empowering individuals to make informed choices about their sleep health.Through innovation, research excellence, and public engagement, the Master Sleep Research Foundation continues to shape a future where better sleep contributes to healthier lives.

Our Core Objectives:

  • Advance sleep research
  • Improve sleep awareness
  • Promote healthy sleep practices
  • Support research-led solutions
  • Encourage expert collaborations

Master MoltyFoam and Master Celeste utilize the studies conducted by the Sleep Research Foundation to form innovative sleeping solutions that present solutions to health and sleep disorders. Doctors, physicians, psychiatrists, and lifestyle coaches endorse Master Sleep Research Foundation studies and communicate their viable feedback for effective studies.

  • Mission Statement

    To improve sleep health through credible research, public awareness, professional collaboration, and the dissemination of evidence-based knowledge.



  • Vision Statement

    To create a healthier society where quality sleep is understood, valued, and accessible to everyone.

Our Areas of Activity

The Foundation undertakes a wide range of
initiatives to advance sleep research, improve public awareness, and strengthen
collaboration across the scientific and healthcare communities.

Research & Innovation

  1. Conduct and support sleep research
  2. Advance evidence-based sleep science
  3. Promote innovation in sleep health

Education & Awareness

  1. Raise awareness of sleep disorders and healthy sleep practices
  2. Make research accessible to the public
  3. Promote sleep as a public health priority

Collaboration

  1. Foster partnerships with researchers, healthcare professionals, and academic institutions
  2. Participate in national and international research initiatives
  3. Encourage interdisciplinary knowledge sharing

Knowledge Resources

  1. Develop research libraries and digital databases
  2. Publish scientific findings and educational resources
  3. Support continuous learning and professional development